Exclusive to IGP participants and hosted by branding experts Big Brand Theory, this no-nonsense workshop reveals the science behind growing memorable, distinctive brands. Backed by evidence from the Ehrenberg-Bass Institute, it is tailored to SME manufacturers seeking real marketing results.

All AMGC Connect workshops, events, and tours will be offered exclusively to IGP participants as part of AMGC’s national role under the IGP, supporting Australian manufacturers in commercialising new products, accessing supply chains, and expanding globally. IGP participants are encouraged to register for any of the events listed to the right via: connect@amgc.org.au