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Claire Bull
Green Is the New Lean: Why Carbon-Smart Supply Chains Is the Next Competitive Advantage
In today’s supply chain landscape, carbon is no longer just an environmental concern : it’s a cost, a risk, and an opportunity. This keynote explores how warehouse and logistics leaders can unlock performance gains by embedding sustainability into everyday operations. From real-time carbon visibility to automation systems. Claire Bull will share global case studies and practical strategies for reducing emissions while boosting efficiency. Drawing on lessons from New Zealand’s carbon legislation and innovations across APAC, this session offers a clear, actionable roadmap to help businesses stay competitive, compliant, and climate-ready. Green isn’t optional, it’s the next evolution of lean.
Key Takeaways
1. Carbon Is a Strategic KPI. Not Just a Compliance Issue
2. Sustainability and Automation Can Go Hand in Hand
3. Attendees will leave with a practical, 3-step action plan: Measure, Model, Mobilise, for reducing emissions across their supply chain
About Claire
Claire Bull is a leading voice in sustainable supply chain transformation across Australia and the Asia-Pacific. As Director of Sustainability and Technology at Extolla, Claire helps businesses navigate the complex intersection of operational efficiency, carbon reduction, and emerging technologies. Her work spans warehouse automation, emissions tracking, and the implementation of cutting-edge systems like Attabotics, for which Extolla holds exclusive distribution rights in the APAC region.
With a career grounded in logistics, strategy, and innovation, Claire brings a pragmatic and forward-thinking lens to the sustainability conversation. She has advised enterprise clients, startups, and public sector organisations on how to future-proof their operations through smarter data, leaner processes, and responsible growth.
At CeMAT, Claire will share insights from across the region, drawing on international case studies, regulatory trends, and proven tools for integrating carbon as a core supply chain KPI. Her sessions are known for being engaging, jargon-free, and highly actionable, designed to move sustainability from the margins to the mainstream.
