You can't run a precision factory on an imprecise forecast

23 Jun 2026

Manufacturers have spent decades investing in operational precision, transforming how they manage inventory, production, quality and logistics. 

Yet many still struggle with a critical challenge: predicting future demand and revenue with confidence. 

In an environment defined by supply chain disruption, margin pressure and changing customer expectations, commercial uncertainty can undermine even the most efficient operation.

In this session, Adam Frank explores why leading manufacturers are shifting their focus from operational visibility to revenue precision, connecting customer, commercial and operational intelligence to improve forecasting confidence, uncover growth opportunities earlier and enable more proactive decision-making across the business.

3 Key Learnings:

  • Why operational precision alone is no longer enough and how revenue precision is becoming a competitive advantage for modern manufacturers. 
  • How leading manufacturers are improving forecasting confidence by connecting customer, commercial and operational intelligence across the business. 
  • Practical opportunities to uncover growth, reduce risk and improve decision-making using existing ERP, CRM and operational data investments.
Speakers
Adam Frank
Adam Frank, Senior Vice President and General Manager, Asia Pacific - SugarAI