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Industrial Transformation

22-24 July, 2025 at The Dome, Sydney Olympic Park

A Hannover Messe Event

Hannover Messe is the world's leading industrial trade fair, held annually in Hannover, Germany. It acts as a global platform showcasing the latest advancements in industrial technology, from automation and robotics to digital and energy technologies. The event draws leading companies and over 130,000 attendees, offering a rich environment for innovation, knowledge exchange, and networking across the industrial sector. Hannover Messe focuses on key themes like Industry 4.0, artificial intelligence, and sustainable production, highlighting solutions that drive smarter and more efficient operations​.

Expanding beyond its German origins, Hannover Messe has grown into an international event, "Industrial Transformation" in its global reiterations. This expansion includes Industrial Transformation Australia co-located with CeMAT Australia another Hannover Messe event hosted by Hannover Fairs Australia.

Aimed at fostering local industrial advancements while integrating them into the global narrative of industrial development. These events serve as regional hubs for businesses to showcase innovations, connect with international markets, and explore new technologies, effectively mirroring the Hannover Messe experience on a global scale​.

Check out Hannover Messe

Hannover Fairs Australia

Hannover Fairs Australia is part of Deutsche Messe AG and has operated in Australia since 2000. Each year we develop, plan and release events in multiple cities across Australia and New Zealand.

Our in-house resources include an experienced sales, operations, program management, finance, and marketing teams that combine to deliver a well-orchestrated and highly successful experiences.

Our parent company is one of the world’s leading trade fair companies Deutsche Messe was founded in 1947 with the Hannover Export Fair and has grown to become a globally significant business operating events and venues around the world.

The business operates nine subsidiary offices including in the US and China, hosts events in over 48 locations, with sales activities in 110 countries. The company is owned by the State of Lower Saxony and the City of Hannover.

Focusing on a wide range of disciplines and attracting a diverse audience The Australian subsidiary has grown to own and operate events across a wide range of industry landscapes. Our team has a wealth of experience in running events of all shapes and sizes in a vast range of geographies. Our passion is in creating great events that make a difference to the industries they serve.

Our events are designed to be embedded within communities, from the Fire and Emergency Services sectors to the HR and L&D communities, we thrive on connecting likeminded individuals to facilitate personal and business growth.

For more information about the Hannover Fairs Australian team members, click this link: