The regulatory landscape for packaging is shifting, emphasising recyclability and compliance. This discussion explores key developments, including the APCO 2030 strategic plan, which takes a whole-of-system approach to industry recyclability. Sandra will examine eco-modulation in Australia, designed to incentivise recyclable packaging, and its implications for brand owners navigating these changes. Additionally, she analyses government-led regulatory reforms shaping the sector. By addressing these evolving policies and their impact, this session provides insights to help stakeholders adapt and drive recyclable practices within the packaging industry.