This session clarifies when a business needs optimisation versus a full transformation. Optimisation entails continuous fine-tuning current processes for efficiency gains, whereas transformation is a comprehensive overhaul that often introduces new business models and radical change. We provide frameworks for strategic decision-making and warn of pitfalls when companies misclassify their needs such as merely streamlining a flawed process when reinvention is required. Automation’s role in each path is examined: as a tool for incremental improvement in optimisation and as a catalyst for innovation in transformation.

Attendees will learn to assess their situation and align their approach accordingly, ensuring resources are invested wisely.