The Australian Red Meat and Livestock industry is valued at nearly $23B with significant opportunities for growth and innovation. Meat & Livestock Australia (MLA) partners in R&D and marketing investment initiatives along the supply chain to create and capture greater value.   Central to this is working with industry to leverage technologies and systems that enable two-way flow of information between producers, processors and brand owners to make more informed decisions.   This talk will highlight examples of technologies driving production savings, increasing quality and in some cases, support brand specification and credentials for Australian red meat.

• Significant investment by the Australian red meat and livestock industry underway in objective measurement scanners/sensors and AgTech;
• This is driving a data culture for decision making
• New business models for data sharing can create new value creation/capture