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Lawrence Christoffelsz
End-to-end Supply Chain Visibility : Upstream / Downstream
In the panel, we’ll explore the strategic importance of end-to-end supply chain visibility, with a focus on both upstream and downstream operations. In today’s interconnected global environment, real-time insights into supplier networks, production, logistics, and last-mile delivery are essential for resilience, agility, and competitiveness.
We will discuss how technologies such as IoT, RFID, and data analytics are transforming visibility, enabling better forecasting, risk mitigation, and customer satisfaction.
In the session we’ll also address common challenges—such as data silos, system integration, and stakeholder collaboration and share best practices and partnering for achieving seamless transparency across the entire value chain.
Key Learnings
1. Strategic value of visibility across the Supply Chain
2. Enabling technologies and integration approaches
3. Overcoming common barriers to implementation
About Lawrence:
With over 25 years of experience in global trade and supply chains, Lawrence has worked across diverse industries to deliver innovative logistics solutions and drive strategic growth.
As the founder and CEO of the Australian Trade & Logistics Corporation (ATLC), he is passionate about empowering SMEs with the tools, insights, and connections needed to thrive in global markets.
Regularly engaged as a speaker and advisor to trade agencies, consulates, and industry bodies, Lawrence is committed to advancing ethical, sustainable, and innovative practices in international trade.
